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How to Launch a Giveaway Email Campaign Like Graza

Re-engage your customers while being on-brand

Author

Anj Salonga
June 27, 2025

Most people treat giveaways as ✨last-minute sales gimmicks✨.

But when done right, they’re a smart way to re-engage your email list, especially during slower sales months.

And Graza nailed it with their “Lucky Squeezestakes” campaign.

Here’s how this olive oil brand used email to drive excitement, engagement, and purchases in one email:

🔎Email Zing Breakdown

Subject Line

Why it works:

  • Feels fun and exciting (all-caps + emojis = high energy)

  • Wordplay matches the brand’s tone ("Squeezestakes" = squeeze bottle)

  • Signals a giveaway without being generic (“Win prizes!” is overrated)

💡 Takeaways:

  • Use creative language rooted in your brand

  • Emojis are great when they serve the message, not just flair

  • Tease excitement and rewards in the subject line or preview text

Copywriting Highlights

Graza doesn’t just say “enter to win”, they sell the ✨experience:

Intro line:

 “Oh, we’re doing it — a full-blown GRAZA giveaway with seriously epic prizes.”

  ➡️Playful, confident, and totally on-brand.

Prize list:

 “A Gozney pizza oven. A year-long supply of olive oil. Le Creuset cookware…”

  ➡️Aspirational and product-relevant prizes.

Social proof + clarity:

 “$10,000+ in prizes · 100 winners”

  ➡️Makes it feel worth joining and likely to win.

CTA button:

 “GO BIG OR GO HOME”

 ➡️Fresh, bold, and way more compelling than “Join Now”

Bonus tactic:

 “Get points for every $ you spend…”

  ➡️Smart way to drive purchases during the campaign.

 “Ends 6/2!!”

➡️Creates urgency

💡 Takeaways:

  • Spell out how it works, what they can win, and why it’s exciting

  • Reinforce the brand voice even in CTAs

  • Reward “action”, not just clicks…especially for product-based brands

Visual + Layout Notes:

  • Above-the-fold prize visuals = immediate interest

  • Brand colors + fonts = instantly recognizable

  • Arrows guides reader’s eye through the email

  • Clear sections for prize details, how to join, and CTA

💡 Takeaways:

  • Show the prize immediately — don’t make them scroll

  • Use your brand palette and design elements consistently

  • Guide readers with visual cues, not just blocks of text

⚡Zing Into Action

Want to re-engage your list during slow months?

Run a giveaway BUT make it:

🏷️On-brand in name, tone, and design

🏆Worth entering with real, relevant prizes

🎁Action-driven with purchase incentives (if possible)

💫 To Wrap This Zing Up

How’s this week’s edition?

Also, seen a great giveaway email recently?

Hit reply and send it my way! I might break it down in a future edition.

And if this helped you think differently about giveaways, forward Mail Zing to a fellow founder or marketer who needs stronger emails 👉 https://mailzing.beehiiv.com/

On-brand,

Anj ⚡